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A Festival by Any Other Name ... 


Since the beginning, Tirgan’s goal has always been to be a true people’s event; a colorful showcase of Iran’s cultural diversity for all to enjoy.

But Tirgan’s brand has come a long way since the festival’s inception.

In 2008, when organizers were planning the inaugural festival, it was poised to be called ‘Once Upon a Time’. We designed the brand around that name, and the festival’s logo featured a playful butterfly, constructed out of the Persian words for ‘Once Upon a Time’.

When the actual festival name changed to Tirgan a few weeks before its launch, it was too late to change the typographic logo. So the butterfly became Tigran’s face.